DaVinci Dominates Vegas
February kept the building products industry — and everyone at DaVinci Roofscapes — on constant round trips to Las Vegas. Beginning with the International Roofing Expo (IRE) early in the month, where thousands of roofing contractors gathered just days before the Super Bowl, and ending with tens of thousands of building industry pros getting together at the end of the month for the International Builders’ Show (IBS), Las Vegas was THE place to be in February.
To launch show season, DaVinci focused the spotlight on our 2023 DaVinci Masterpiece Contractor Project of the Year Winners at IRE. Having the teams from Umbrella Roofing and FL Specialty Roofing visit the booth gave us a chance for face-to-face congratulations on their award-winning projects.
And, while our sales team showcased DaVinci products to roofers, everyone was a winner with their DaVinci fan chains. The pre-Super Bowl bling was a big hit, expanding DaVinci’s brand awareness throughout the show floor!
Two weeks later, after our Kansas City Chiefs proved Vegas was indeed our lucky city, we were back again for an even bigger show, with a bigger booth!
DaVinci’s displays were included along with stone, siding, trim, window and other roofing solutions products in the Westlake Royal Building Products booth. New product innovations were launched, top industry trends shared and the new Be Boundless™ campaign was kicked off.
New Ways to Visualize Trends
The centerpiece of the Westlake Royal Building Products booth was a massive Trends Wall, depicting three overarching industry trends that Westlake Royal is anticipated to dominate over in 2024. Design versatility, high performance products and materials, and innovative industry solutions are identified as those top three trends.
In a totally new and unique element to IBS, on opening day there were four hours of live Roofers Coffee Shop coverage from the Westlake Royal Building Products|Roofing Solutions section of the booth. The first interview includes a tour of the complete Westlake booth and introduces the new Trend Wall.
Additional YouTube videos include:
- DaVinci’s Territory Manager Theo Maglio giving a walking tour of the DaVinci section of the booth
- Hear DMC Landon Coggin’s perspectives on the show
- Learn about the new FRESH color e-book from DaVinci’s Wendy Bruch
Three days of non-stop booth visits, media interviews and customer meetings left everyone feeling lucky in Vegas. Moving deeper into 2024, this show sets the stage for all of us to Be Boundless™ — to think, work, design and grow in bigger and bolder ways this year!